Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the owners of the site.

Cookies may be session cookies — which expire when you close your browser — or persistent cookies, which remain on your device for a defined period or until you delete them. Cookies set by the website operator are called first-party cookies; cookies set by other parties (such as analytics or advertising providers) are called third-party cookies.

2. How We Use Cookies

Kelmere uses cookies on this website (the "Site") for the following purposes:

• To ensure the Site functions correctly and securely.
• To remember choices you have made (such as cookie consent preferences).
• To understand how visitors use the Site so that we can improve it.
• To measure the effectiveness of any advertising or outreach we may run.

We do not use cookies to collect personally identifiable information beyond what is necessary for the purposes described in this policy or in our Privacy Policy.

3. Cookie Categories

We categorise the cookies we use into four groups. You may manage your preferences for each category through our cookie consent banner or your browser settings.

4. Third-Party Cookies

Certain features or tools on this Site are provided by third parties and may set their own cookies. These third-party cookies are governed by the respective providers' privacy and cookie policies, which we encourage you to review. Third-party services we may use include:

• Google Analytics (GA4) — website traffic and behaviour analysis (Google LLC)
• Google Ads — conversion measurement and remarketing (Google LLC)
• Microsoft Advertising (Bing Pixel) — conversion measurement (Microsoft Corporation)
• Meta Pixel (Facebook) — conversion measurement and retargeting (Meta Platforms, Inc.)
• Google Maps — embedded map display (Google LLC)

We take reasonable steps to ensure that third-party providers process data in accordance with applicable privacy laws and our contractual requirements. However, we are not responsible for the content of third-party privacy policies.

5. Cookie List

The table below provides details of the specific cookies we use. This list is periodically reviewed and updated as our use of cookies changes.

Cookie Name	Provider	Category	Purpose	Duration
kelmere_cookie_consent	Kelmere	Essential	Stores your cookie consent preferences	12 months
_ga	Google Analytics	Analytics	Distinguishes unique users and sessions	2 years
_ga_*	Google Analytics (GA4)	Analytics	Persists session state for GA4	2 years
_gcl_au	Google Ads	Marketing	Conversion measurement and ad click attribution	90 days
_uetsid	Microsoft Advertising	Marketing	Tracks conversions from Bing Ads	Session
_uetvid	Microsoft Advertising	Marketing	Identifies returning visitors for Bing Ads	16 days
_fbp	Meta (Facebook)	Marketing	Identifies browsers for Meta advertising	90 days
_fbc	Meta (Facebook)	Marketing	Stores last ad-click attribution data	90 days

Local storage items (not cookies) may also be used to store consent preferences in your browser for technical performance purposes.

6. Managing Your Preferences

You have several options for managing cookie preferences:

Cookie Consent Banner

When you first visit the Site, you will be presented with a cookie consent banner. You may accept all cookies, decline non-essential cookies, or adjust individual category preferences. You can revisit and change your choices at any time by clearing the kelmere_cookie_consent entry from your browser's local storage and refreshing the page.

Browser Settings

Most browsers allow you to control cookies through their settings. You may block or delete cookies at any time. Please note that restricting cookies may affect the functionality of some parts of this Site. For guidance on managing cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Opt-Out Links for Third-Party Services

You may opt out of certain third-party analytics and advertising cookies directly with the relevant providers:

• Google Analytics Opt-out
• Google Ads Settings
• Microsoft Advertising Opt-out
• Meta (Facebook) Ad Preferences
• Your Online Choices (EU/UK users)

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal that you can enable to indicate that you prefer not to be tracked across websites. At present, there is no universally agreed standard for responding to DNT signals, and we do not currently change our data collection practices in response to DNT signals. We will review this position as standards develop.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable laws, or our operating practices. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to revisit this policy periodically to stay informed about how we use cookies.

Continued use of the Site after any update constitutes your acknowledgement of the revised policy, subject to any consent requirements that may apply under applicable law.

9. Contact Us

If you have any questions about this Cookie Policy or about how we handle your personal data more broadly, please contact us:

• Kelmere
• 4/F, Nexxus Building, 41 Connaught Road Central, Central, Hong Kong
• Telephone: +852 3195 6428
• Email: privacy@{{DOMAIN_NAME}}

For more information about your personal data rights under Hong Kong's Personal Data (Privacy) Ordinance (Cap. 486), you may also contact the Office of the Privacy Commissioner for Personal Data (PCPD).